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Cool T shirts

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Cool T shirts. Click on a T shirt to see the styles it is available in. You can chose the color of the T shirt when you choose size
Cool T shirts - because even cool people need clothes! Well you could go nude, but that's generally frowned upon in most big cities.

Cool T shirts

 
Cool T shirts

Cool T shirts

a philosophical explanation of cool

The essence of cool is hard to pin down and harder to assimulate. Cool can be seen as a real, but ultimately unknowable property that can be held by almost any item - including of course the cool T shirt! Therefore cool most definitely exits, but can rarely be actually reached. Cool is a journey, not a destination. In this definition cool can have elements of the following memes. Often the very act of discovering what is cool is in itself what causes cool to move on! Cool cannot be manufactured, only observed. And finally, and most relevant to people looking for cool T shirts - is it possible that cool can only be observed by those who are themselves cool?

The cool T shirt is an overwhelming part of the structure of coolness. Whilst other clothing items pass in and out of coolness over the years and decades, the cool T shirt has always remained exactly that - the cool T shirt! Wearers and viewers of T shirts immediately recognise the beauty (and therefore some say coolness) of a cool T shirt, in a way that no other piece of apparel has ever generated. Whilst cool T shirts are in themselves that which is cool, the corollary is that the T shirt - whatever its pastiche or world view - will embody several of the properties of the cool T shirt. What this means in practice is that without even trying, the humble T shirt - of whatever leaning - is embued by the viewer with a level of cool that has little or nothing to do with the cool inherent in the T shirt and/or design. Without doubt cultural society has programmed a cool factor into T shirts that is not seen in other items of clothing. This coolness allows the cool t shirt to fly higher, and with more cultural awareness than would otherwise be allowed it - owing to the inherent cool that - in a North American and Western European sense - is presented to the viewer at the same time as the T shirt itself. Rather than emotional baggage the T shirt comes with a preternaturally certain yet unestablished per se coolness. A particular T shirt may not have been seen before - it may never have been taken out of its wrapper - but it shares in the coolness of all T shirts, of the uber T shirt, the one great cool T shirt the essence of which all other T shirts partake.

extract from 'I love T shirts' by Jonathan Powell